Circue is a digital presence of a light luxury skincare brand with a focus on sustainability, as well as a youth-positioned, lightweight, sustainable beauty brand with a full line of unique packaging formats and a thoughtful, engaging sales model.
We tried to achieve a balance between light luxury and modernity, employing minimalist layout and refined typography to define the brand's essence. The color palette, featuring fresh natural tones, infuses vibrancy and aligns seamlessly with the brand's sustainable and recyclable ethos. Packaging designs prioritize showcasing product functionality without unnecessary complexity, aligning perfectly with the brand's ethos of sustainability and recycling.
Category
Branding, Packaging, Website, Strategy
Collaborate with
Yiwen Shan
Sustainability in beauty
Our formulations use the highest quality, sustainably sourced ingredients, proving that effective skincare can coexist with planet health. By choosing Circue, you support ethical sourcing, responsible production, and a greener future. Our sales model educates and engages our community on sustainability, offering programs that promote recycling and responsible consumption. We aim to foster a community passionate about sustainable beauty and committed to making a difference.
Natural palette packaging
Our packaging designs showcase our commitment to sustainability with innovative, functional, and fully recyclable formats. The minimalist layout and refined typography blend elegance with eco-friendliness. Circue's fresh, natural color palette enhances your skincare routine, reflecting the beauty of the natural world and our dedication to preserving the planet.