Samedust Bookstore


Project information

As a bookstore born from the digital era, Samedust’s visual identity draws inspiration from arc shapes, symbolizing not only the form of digital clouds but also serving as symbolic parentheses representing the connection and communication between readers, so I have integrated this connection into our brand identity.

In addition to digital books, Samedust offers a wealth of offline activities and experiences. These elements are enclosed within the parentheses formed by arcs, translating the diverse connections.

Category

Branding, Visual identity

Concept

The concepts of clouds and links are embedded within the arc, thereby constructing the entire visual identity system. Combined with the text, this can better enrich the meaning of the visual image.

Vibrant, dynamic identity system

My goal is to create a dynamic, open, inclusive, and vibrant visual identity system that can adapt to the diverse scenario shifts of Samedust. It should be suitable for different thematic activities and promote with a more egalitarian stance.

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Get in Touch
yunanzang@outlook.com